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Brand Spotlight: Smith

Updated: Dec 27, 2023


In the world of snow sports, Smith Optics stands as a beacon of innovation, known for crafting high-performance eyewear and helmets that cater to athletes, adventurers, and everyday explorers alike. With a legacy spanning decades, Smith Optics has solidified its reputation as a brand that marries cutting-edge technology with style, ensuring optimal vision and protection in a range of activities. Let's dive into what makes Smith Optics a frontrunner in the world of snow sports.


Heritage: Bob Smith was a pioneer of snow sports eyewear. He wanted to be able to spend more days on the slopes. In the early 1960's he cobbled together the first 'double lens' snow goggle using materials and tools from his orthodontics practice. He based his invention on the principles of double paned glass windows, which have a barrier of air separating the cold outside air and the warm air near the wearer's face


Pioneering Lens Technology: At the core of Smith Optics' success lies its revolutionary lens technology. The brand introduced the ChromaPop lens, a proprietary innovation that enhances colour and contrast, providing users with a clearer and more vibrant visual experience. ChromaPop lenses effectively filter out specific wavelengths of light, reducing eye fatigue and improving overall clarity.


Protective Helmets with Purpose: Beyond eyewear, Smith Optics has extended its expertise to crafting helmets that prioritise safety without sacrificing comfort. The brand's helmets feature advanced impact protection technologies such as Koroyd, which offers exceptional energy absorption during impacts while maintaining breathability. With a focus on lightweight construction and ventilation, Smith helmets are designed to keep you cool and comfortable on your adventures, whether you're skiing, mountain biking, or exploring the trails.


Ultimate Integration: All Smith goggles and helmets are designed to fit perfectly as well as to maximise ventilation. Smith product is highly compatible with other brands, however the experience and functionality of combining a Smith goggle and helmet is unmatched.


Innovating Sustainability: Smith Optics doesn't just excel in performance and style; it's also committed to sustainability. The brand actively seeks ways to minimise its environmental impact by using eco-friendly materials and reducing waste in its production processes. Smith's dedication to sustainability reflects a conscious effort to protect the very landscapes its users cherish.


Smith Optics has earned its place as a trailblazer in the outdoor eyewear industry by consistently delivering innovation, performance, and style. From groundbreaking lens technology to cutting-edge protective helmets, the brand continues to redefine the standards of excellence. As you gear up for your next adventure, consider the unmatched quality and craftsmanship that Smith Optics brings to the table, ensuring that you experience the world with the utmost clarity, comfort, and confidence.


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