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Riding Through Time: The Legacy of Burton Snowboards



In the world of snowboarding, one name stands out above the rest—Burton. Synonymous with innovation, passion, and a relentless pursuit of excellence, Burton Snowboards has played an founding role in shaping the sport we love.


It all began in 1977 when Jake Burton Carpenter, a passionate snowboarder, founded Burton Snowboards in Londonderry, Vermont. Fuelled by a desire to bring the joys of snowboarding to a broader audience, Jake set out to revolutionise winter sports.


In the early years, Burton played a pivotal role in refining the design of the modern snowboard. From bindings to board shapes, Burton's commitment to pushing the boundaries of technology led to groundbreaking innovations that transformed the riding experience.


In 1981, Burton opened the world's first snowboard factory in Manchester, Vermont. This move not only signalled the brand's commitment to quality craftsmanship but also marked a crucial step in establishing snowboarding as a legitimate and distinct sport.


Burton's impact extended beyond the products themselves. The company fostered a community of passionate riders, forming the Burton Snowboard Team. This team of elite athletes and pioneers became ambassadors for the sport, contributing to its growth and recognition on a global scale.


Burton's dedication to innovation is evident in the numerous technologies it introduced to the snowboarding world. From the Channel binding system to the introduction of the twin-tip snowboard and now their Step-On system, Burton consistently pushed the envelope, setting the industry standard for performance and design.


As the popularity of snowboarding soared, so did Burton's reach. The brand expanded internationally, contributing to the globalisation of the sport and introducing new generations to the thrill of carving down snow-covered slopes.


Beyond the slopes, Burton has left an indelible mark on popular culture. The brand's iconic logo, featuring the mountain landscape, has become synonymous with snowboarding itself. Burton's influence extends to fashion, music, and lifestyle, reflecting its cultural significance.


Today, Burton stands not only as a market leader in snowboarding equipment but as a symbol of the sport's rich history and vibrant culture. From the earliest days of handcrafted boards to the cutting-edge technology of today, Burton's journey is one of passion, innovation, and a deep love for the art of snowboarding. As we carve our way down the mountainside, let's take a moment to appreciate the legacy of Burton Snowboards, a legacy that continues to shape the future of snowboarding for generations to come.


Burton is still a family business after all of these years, and we're proud to be the exclusive stockist here in Perth, Western Australia.

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