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Brand Spotlight: POW Gloves





In the heart of winter sports culture, where the air is crisp and the snow blankets the slopes, there emerges a brand that not only keeps hands warm but also warms the hearts of outdoor enthusiasts. This is the story of POW Gloves, a company that has seamlessly woven passion, purpose, and performance into the fabric of its products.


The tale of POW Gloves began in 1997 when founder Dustin Goss embarked on a mission to create gloves that would withstand the harshest winter conditions while reflecting the spirit of adventure. Fuelled by his love for the mountains and a desire to contribute to the outdoor community, Goss set out to redefine the way we experience winter sports.


The brand has its DNA in the tough conditions of the Pacific Northwest where variable temperatures are very demanding on gloves.


At the core of POW Gloves is an unwavering passion for the outdoors. The brand doesn't just sell gloves; it sells an experience—an invitation to embrace the chill, conquer the slopes, and relish the beauty of winter. This genuine love for nature is evident in every stitch, design, and innovation that POW Gloves introduces to its lineup.


POW's gloves, mitts and triggers are created with performance-proven technical fabrics, “Grade A” leather and GORE-TEX brand technology. All POW Gloves products are vigorously tested in all conditions to ensure a superior product that keeps your hands warm and dry. POW is about authenticity, heritage and being true to our origins.


the evolving needs of outdoor enthusiasts, POW Gloves has been at the forefront of innovation. From introducing cutting-edge materials to refining glove construction techniques, the brand constantly pushes boundaries to deliver high-performance gear. This commitment to innovation ensures that every glove not only protects against the elements but also enhances the overall experience of winter sports.


As the call for environmental responsibility grows louder, POW Gloves has responded with a commitment to sustainability. The brand recognises the impact of its industry on the planet and actively seeks eco-friendly solutions. Whether it's using recycled materials or implementing energy-efficient processes, POW Gloves strives to minimise its carbon footprint, setting an example for conscious consumerism in the outdoor gear sector.


Beyond products and profits, POW Gloves has fostered a sense of community among its customers. The brand actively engages with its audience, celebrating their adventures, triumphs, and the shared love for winter sports. This community-centric approach transforms POW Gloves from a mere gear provider to a companion on every snowy journey.


POW Gloves isn't just a brand; it's a voice for change. Through its partnership with Protect Our Winters (POW), a nonprofit organisation dedicated to combating climate change, POW Gloves actively contributes to environmental advocacy. By aligning its mission with a cause greater than itself, the brand demonstrates a commitment to preserving the winter landscapes that inspire its creations.


In the story of POW Gloves, we find more than just a brand; we find a narrative of passion, purpose, and a profound connection with the great outdoors. As you slip on a pair of POW Gloves, you're not just gearing up for an adventure; you're becoming part of a community that celebrates the spirit of winter and advocates for the preservation of the majestic landscapes we all hold dear. POW Gloves isn't just about keeping your hands warm—it's about kindling the flame of adventure in your soul.

Come try them on in The Garage, right here in Perth, or shop online now.

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